About me

Hey !

I’m Youssef, a copywriter with roots in Egypt, raised in the UAE, and currently based in France, where I studied advertising. Why advertising? Because somewhere along the way, I realized that while my parents watched TV shows, I was more interested in the ads (probably because Arabic dramas never really did it for me). I kicked off my career with an apprenticeship at Publicis Conseil, and here I am, three years later. Take a look at my work, I hope you enjoy it. And if you’d like to chat (about anything but Arabic TV shows), feel free to reach out.